All eyes will be on Kansas City this summer as we host the 2026 FIFA World Cup. As the city welcomes an estimated 650,000 extra guests, local businesses should start compiling their own game plans. We’ve got a few tips to help your business make the most of this global opportunity.
Turn your business into a “watch-party adjacent” destination
Not everyone wants stadium chaos, but rather vibes + proximity to the games. Consider partnering with Go North KC at our many watch parties for cross-promotion opportunities!
And for Northland businesses, make sure that you’re signed up for the Go North KC business directory. Sign up here.
Get hyper-local with your marketing.
Visitors will search where they are, not who you are. Be sure to update your Google Business Profiles with World Cup-specific language, photos, and hours. Utilize search terms like “near stadium,” “watch party near me,” late-night food KC,” and “family-friendly activities.” These will be common phrases searched during the big games.
Collaborate instead of competing.
Big events reward clusters, not lone wolves. Consider creating neighborhood bundles. This can include: food, drink, merch, and experiences. In addition, consider co-hosting events with complementary businesses to share traffic and costs. And when you do, notify Go North KC, so we can help you share the news!
Make it easy for visitors.
If it’s confusing, visitors won’t stay. Ensure that menus, prices, hours, and parking information are on clear display online.
Think beyond game day.
Want to know what the real win is? Gaining repeat customers after the final whistle. Here’s an idea: capture emails or social follows with giveaways or exclusive World Cup offers. Promote “come back” incentives to gain loyal locals and visitors alike.
Show your community pride.
Kansas City showing up matters just as much as the matches. Consider incorporating local artists, musicians, or makers into your activations. And most importantly, use KC-centric messaging alongside World Cup hype. Visitors want authenticity, not tourist traps.
